Pixel · Agentic signal recovery

Your ad algorithms are learning from half your data

Pixel rebuilds the conversion signal that browser limits and privacy changes took away. Server side capture, a lifetime customer ID, and clean events delivered to every channel so the algorithms optimise against reality.

No card required · Live in a day · Works with your existing stack

Pixel agent
Running

Pixel continuously captures, resolves and delivers your conversion events. It also watches its own delivery, so a broken feed is caught by the agent rather than by your CAC.

  1. 1Captures server sideEvery event collected beyond the browser, out of reach of blockers and cookie limits.
  2. 2Resolves identitySessions stitched to a lifetime ID so new and returning customers are recognised correctly.
  3. 3Delivers everywhereMeta, Google Ads, TikTok, GA4, Klaviyo and 40 plus destinations, deduplicated.
  4. 4Audits itselfMatch rates and delivery monitored continuously, with drops flagged before spend suffers.

Signal loss is not a tracking problem. It is a bidding problem.

Browser and privacy limits strip out a large share of the conversions you actually earned.
Ad platforms bid on incomplete data, so CAC rises while your real performance is unchanged.
Returning customers get counted as new, and remarketing audiences quietly decay.

Pixel restores the full signal so every channel optimises on what really happened.

What Pixel does for every event

Server side conversion tracking

Events captured and forwarded from the server, so ad blockers, ITP and cookie expiry stop eating your data.

Lifetime customer ID

Signals rebuilt around a durable identity, giving accurate new versus returning classification on every visit.

40 plus destinations

Meta, Google, TikTok, GA4, Klaviyo and more, all fed from one clean event stream with deduplication handled.

Sharper remarketing

Richer, more complete audiences mean better reach and less budget spent re-reaching the same people.

Self monitoring delivery

The agent checks its own match rates and event volumes and raises a flag the moment a feed degrades.

No code, under 30 minutes

Install the app, follow the steps, and data starts flowing. Your engineers get full documentation if they want it.

Better signal in, better spend out

Pixel is not a reporting layer. It changes what your ad platforms see, which changes what they bid on, which changes what you pay to acquire a customer.

  • Recovers conversions the browser dropped and sends them back to the platforms that need them.
  • Recognises returning customers correctly so you stop paying prospecting prices for existing buyers.
  • Feeds abandoned cart and lifecycle flows with events the browser never delivered.
  • Keeps CAPI connections healthy and alerts you the moment one degrades.
  • Pairs with Northstar so recovered signal flows straight into blended MER and root cause analysis.
100%

Of your events tracked and delivered to every connected channel.

40+

Marketing and analytics destinations fed from one clean event stream.

30 min

No code setup, no engineering sprint, no tag manager archaeology.

"Consequential does not just detect broken elements, it flags the data anomalies underneath them. That proactive approach saves us from revenue loss and improves the customer experience."

CEO, rapidly scaling grooming brand

Frequently Asked Questions

No. A connector forwards whatever the browser managed to capture. Pixel captures server side first, resolves identity across sessions, deduplicates, delivers to every channel, and then monitors its own delivery quality.

Built to Replace Reactivity

If you're tired of reacting to revenue drops after the fact, Consequential gives you the edge.